THE CHALLENGE

Walton County, located in Florida, is known for its beautiful beaches, vibrant communities, and outdoor activities. The challenge was to redesign their main site, Walton County Tourism, while maintaining consistency with their 3 other sister sites: Visit South Walton, Authentic Walton, and Keep Walton County Beautiful.

THE PROCESS

While each site is under the umbrella of WCT, they all have separate brand identities that set them apart from one another as well as different user needs. For example, Visit South Walton is more focused on beach tourism, Keep Walton County Beautiful is focused on beach conservation, and Authentic Walton focuses on the towns north of the bay. The main Walton County site serves as community resource for locals, government entities, and tourism employees.

These needs and site functions informed which audience I designed for and helped me to construct user personas for the Walton County site.

THE RESULT

The new site works in conjunction with the others to present all of the information as concisely as possible. Its focus on the community as a whole ensures that users can find the resources they need quickly and easily.