THE CHALLENGE

You’re invited to the cook out! Louisiana Fish Fry is a popular brand known for its high-quality ingredients and seasonings specifically designed for Louisiana-style cooking. LFF’s goal was to refresh the site with new branding materials, reorganize their content, feature new functional components, and ensure an approachable and educational twist for those who may not be familiar with Louisiana’s cuisine and cooking styles.

THE PROCESS

After meeting with the client, I created a step-by-step flow that prompted users to consider what seafood they wanted to eat, how much they were boiling, their desired spice level, and if they wanted additional flavor enhancers.

THE RESULT

Upon taking this “Build Your Own Boil” interactive quiz, customers are given a list of which LFF products they should buy in order to achieve their perfect at-home seafood boil. The result is an educational and interactive experience that is personalized and pushes product to users that has been hand selected for them.